California Association of Bed & Breakfast Inns

Annual Conference
& Trade Show 2009



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The B&B Team

Take a Look Back
And be InnSpired!

The 2009 InnSpire Conference and Trade Show

The name says it all: ‘InnSpire.’ We couldn’t have stayed in business for over 28 years without this annual ‘shot of inspiration.’ - Carol and Jim Beazley, The Beazley House Bed & Breakfast, Napa, CA

Join us for the 2009 InnSpire Conference and Trade Show in beautiful Monterey, California where the famous 17-Mile Drive meets 17 years of CABBI's dedication to educating innkeepers.

The 2009 InnSpire Conference and Trade Show will take place February 1-3, 2009 at the Hyatt Regency Monterey Resort & Spa, located at One Old Golf Course Road, Monterey, CA 93940.

The Innkeeping As a Profession (IAP) workshop is being held January 31 and February 1, 2009, also at the Hyatt Regency Monterey Resort & Spa.

Network, Dine & Learn

There are plenty of opportunities planned for you to network with fellow innkeepers. Sunday’s Super Bowl Party marks the opening of the Trade Show. This event will set the stage for a lively and fun-filled conference with games, raffle prizes and more! Watch the Super Bowl at the trade show and root for your favorite team on large screens while enjoying a large variety of Super Bowl Party food, beer and cold refreshments. Network with vendors in the Trade Show that are there to provide a once-a-year shopping discount and to showcase products and services to innkeepers.
Click here for a list of vendors that will be exhibiting at the Trade Show.

Education

As a professional innkeeper, this is the one annual conference you do not want to miss! Stay on the cutting edge and listen to educational workshops that include; Winning Strategies for Email Marketing, Mass Media = Mass Market (Using Videos to Market Your Inn), How to Handle Negative Online Reviews, Demystifying Google Analytics and Creative Menus for your Diverse Array of Guests.

New this year are our Roundtable discussions – speed dating style! You can participate by asking experts questions one-on-one. Topics will include: Living in Your Bed & Breakfast, Navigating Global Distribution Networks and Realtime Online Reservations Discussion and many more. Where else can you talk to with innkeepers and veteran speakers like Innkeeper Rita Timewell, Jeff Tweddale of BookingCenter.com and Scott Crumpton of Whitestone Marketing? Ask Scott Crumpton a web site design question. Ask Rita Timewell of the Albert Shafsky House, who lives in her bed and breakfast, for the real scoop on living where you work. What a fun way to get all your questions answered by industry experts and seasoned innkeepers.

Are your guests re-assured that you have an emergency plan in place? Our focus this year is on Emergency Preparedness, an important topic with a series of presentations planned including a General Session and two workshops. This track will address different aspects of being prepared personally and professionally. You will leave the conference with handouts to easily implement back at your inn. This track alone is worth attending InnSpire 2009!

Monday’s Keynote: Branding Your Bed and Breakfast for Success Presented by Karen McCullough
No matter what size your business is, your brand has a tremendous impact on your bottom line. Your brand reflects who you are, what you do, what makes you better and different from all other Bed and Breakfasts in your area. Your brand is not simply your tagline, slogan or advertising campaign. Your brand is the core of your business and like it or not, you already have a brand. Find out how you can uncover what makes your bed and breakfast one in a million. Learn how to inspire and empower yourself and your staff to live and build the brand!
Session will cover:
• Uncovering your brand and communicating your brand to the world
• The power of your brand and why it keeps YOU and your staff motivated (You may be your staff)
• How to implement programs and activities that reinforce your brand
• The importance of speaking and writing in consistent brand language

Tuesday’s General Session:Communications in Times of Crisis
Tourism media expert Elaine Cali and Detective Dave Wiggins offer this concise presentation on how to prepare in advance for a crisis. Wiggins, is a 20-year veteran of California law enforcement and past President of the California Tourism Safety & Security Association. Cali serves as Vice President of the Anaheim/Orange County Visitors and Convention Bureau. Together, this unique team will advise innkeepers on how to respond to the media when a crisis unfolds at an inn. They will also give you guidence on how to effectively work with Public Information Officers. As we have all witnessed, whenever guests safety/security is in question, the media can be persistent in reporting the story. While large hotel chains generally have professional spokespeople, at smaller properties this role will likely fall to YOU. The media can be relentless if you failed to take proper measures to avoid an incident that could have been prevented. Are you prepared to be the focus of intense public scrutiny? Do you know the Do’s & Don’ts of making public statements? How can you best get your message out to your incoming guests and potential guests? This general session will encourage you to develop a plan for your inn on how to properly handle crisis situations.

Room Rates

CABBI has reserved a room block at the Hyatt Regency Monterey Resort & Spa from Friday, January 30 through Tuesday, February 2, 2009.

Mix business with pleasure. Come early… stay late! The Hyatt, on the Del Monte Golf Course, has a world-class newly-renovated spa, two outdoor heated pools and hot tubs, a 2,000 square foot health club and the world-famous Pebble Beach Company’s Del Monte Golf Course. The Hyatt is offering attendees two-day Monterey Bay Aquarium tickets for the price of a one-day ticket and preferred tee times at their golf course. It is easy to enjoy Monterey County, as it has plenty to offer: the Monterey Bay Aquarium, Cannery Row, Fisherman’s Wharf, Big Sur, Pebble Beach, the famous 17-Mile Drive, and shopping in quaint Carmel. You have no excuse not to attend InnSpire 2009, so make your plans now!

The InnSpire Conference room rates at the Hyatt Regency Monterey Resort & Spa are:

To reserve your room, please do so before January 9, 2009.
Call 831-372-1234 or reserve your room online.

Please note: The resort charges a resort fee of $12 per room per night. This covers amenities such as: in-room bottled water, local phone calls, 10% off merchandise in the gift shop, golf and tennis pro shops, complementary tennis court time, complimentary golf bag storage and complementary self-service laundry.


Submit Your InnSpiring Ideas!
 
Please submit your very best idea, one that has helped make you profitable, saved you money or inspired you in the marketing, events or operations categories. The top ideas will be presented at Tuesday’s Innkeepers’ Luncheon. Submit your ideas by December 19th. Click here for the InnSpiring Ideas form or email your idea to: jennifer@cabbi.com. InnSpiring Ideas winners will be announced at the Innkeepers Luncheon on Tuesday.

InnTouch Appointments

Schedule a one-on-one appointment with technology experts who can answer your questions and demonstrate how their products can benefit your business. Sign up with the participating vendors at the Trade Show on Sunday and Monday.

Guest Management Software User Groups

Attend and also invite your staff to attend a User Group to learn the latest in guest management software and about other tech products. You will reap the rewards with a well-trained staff and your staff will appreciate the education and knowledge.